Wednesday, August 8, 2012

Absa renew PSL sponsorship

The PSL have announced that South African bank Absa have renewed their sponsorship of the Premier League until 2017.
Wednesday, August 1, 2012

MTN agree new Top Eight deal

MTN South Africa has signed up as tournament sponsors for the MTN8 for the next three seasons, it was announced on Tuesday.
Thursday, July 19, 2012

Brands shine at SBNA

CEO. SPORTS BRANDS NIGERIA AWARDS, Ojeikere Aikhoje (left), Dr. Sunny Obazu-Ojeagbase and wife, Pastor Esther Ojeagbase with the SBNA Lifetime Achievement Award, former Nigerian International and 1997 African Footballer of the Year, Victor Ikpeba, who is SBNA Brand Ambassador (right) Nigeria’s fast evolving Sports Industry Sector received a boost on Sunday, July 15, 2012, as the first ever initiative to celebrate and honour sports business achievement, the SPORTS BRANDS NIGERIA AWARDS (SBNA), debuted at the prestigious Sheraton Hotel, Ikeja.

Chippa, Milano, Roses heap praises on PSL after induction

The newly-promoted Premier Division side, Chippa United spent the better part of today learning the ropes of top flight professional football at the PSL headquarters in Parktown.
Friday, July 13, 2012

Sports Brands Awards attracts foreign interest

The brand profile of the Sports Brands Nigeria Awards (SBNA), has received a boost with interest from foreign journalists.
Wednesday, April 25, 2012

How not to brand a team (The 3SC example)

By Ojeikere Aikhoje www.sportsbrandsnigeria.com
Nigerian side, 3SC unveiling new players The ceremonial unveiling of players by any club is usually a great opportunity to boost the brand profile. If the brand managers get it wrong, then it becomes a laughing stock.

Community at heart of Prem juggernaut

EPL Chief Executive, Richard Scudamore For two decades, the Premier League has been enthralling English football fans, with memorable goals, remarkable results and mercurial talents combining to create one of the world's most lucrative sporting products. What started off as the rebranding of a domestic division has exploded into a global phenomenon and the Premier League juggernaut is not showing any signs of slowing down as it reaches the end of its 20th season.
Friday, March 23, 2012

Shell Nigeria maintains grassroots tradition

By Ojeikere Aikhoje




For 13 years, Shell Nigeria has maintained the tradition of providing a platform for youngsters in secondary schools to exhibit their raw talents at the grassroots through the sponsorship of the NNPC/Shell Cup for All Nigeria Secondary Schools.
Friday, January 6, 2012

Enyimba, 3SC in GUINNESS shirt deals

By OJEIKERE AIKHOJE
sportsbrandsnigeria.com



The GUINNESS logo will soon be on Phillip Auta's Enyimba jersey



LAGOS - Sportsbrandsnigeria.com can reveal that the Nigeria Premier League duo of Enyimba and 3SC are close to a deal that will give GUINNESS NIGERIA the right to be their shirts sponsors.

Aneke ready for Wolves deal

By Ojeikere Aikhoje


Jude Aneke @ Backpage pix

Nigeria Premier League all-time goalscorer, Jude Aneke, has told SuperSport.com that he's ready to play for ambitious Warri Wolves next term.

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