Tuesday, October 25, 2011
Robb begins activation of NPL property
9:36 AM | 
Publisher/Editor
Ojeikere Glover Aikhoje
By Ojeikere Aikhoje
sportsbrandsnigeria.com
Brand Activation
Robb, a brand from the stables of PZ Cussons has started to leverage its sponsorship of Nigeria’s top flight league, the Nigeria Premier League (NPL).
Back in August, the brand signed a deal with the NPL as “Official Partner.”
“Robb has provided the best relief from aches and pains for almost 50 years. This sponsorship arrangement with the NPL allows the Robb brand to extend this relief to all Nigerians via pure enjoyment and development of the game. We have some exciting plans ahead for the brand and the NPL can play an important role in this,” Mark Knower, marketing manager, Robb, PZ Cussons Nigeria, said when both parties sealed the agreement, in August.
Pitch panels were deployed during last Sunday’s top-of-the-table clash between Sunshine Stars and Dolphins, which was shown live on SuperSport (SS9), the Official Broadcast Partner of the NPL.
Sportsbrandsnigeria.com reliably gathered that live broadcast of matches by SuperSport is one of the reasons that boosted the decision of Robb to partner the NPL.
Interestingly, the match turned out to be good advertisement of the NPL and its partners.
Both teams were at their best and five great goals were scored on match day.
Robb used former Nigerian international, Julius Aghahowa, as celebrity brand ambassador in 2004.
About sportsbrandsnigeria.com
Sportsbrandsnigeria.com has since been recognised as the leading network and resource for brands in the business of sports in Nigeria.
The network is renowned for delivering in-depth editorial content of the highest quality news relating to:
* Sports Marketing
* Events
* Sponsorships
* PR &
* Media in Nigeria's fast evolving sports industry.
It’s driven by the belief that the sports industry is a peculiar business sector worthy of its own analysis, intelligence, trade media and B2B marketing services.
Our ongoing goal at sportsbrandsnigeria.com is to maintain a position of leadership both within the industry and in representing the industry to the larger business community.
In June 2011, Sportsbrandsnigeria.com released the first-ever analysis of Nigeria’s leading football club brands since the introduction of Professional football in 1990.
And in August, Sportsbrandsnigeria.com’s report on Daily Sports Newspapers was the first-ever research conducted.
Sportsbrandsnigeria.com, a property of Razzmatazz Media, is an Official Partner of Nigeria's Premier Sports Industry Awards: "SPORTS BRANDS NIGERIA AWARDS".
sportsbrandsnigeria.com
Brand Activation
Robb, a brand from the stables of PZ Cussons has started to leverage its sponsorship of Nigeria’s top flight league, the Nigeria Premier League (NPL).
Back in August, the brand signed a deal with the NPL as “Official Partner.”
“Robb has provided the best relief from aches and pains for almost 50 years. This sponsorship arrangement with the NPL allows the Robb brand to extend this relief to all Nigerians via pure enjoyment and development of the game. We have some exciting plans ahead for the brand and the NPL can play an important role in this,” Mark Knower, marketing manager, Robb, PZ Cussons Nigeria, said when both parties sealed the agreement, in August.
Pitch panels were deployed during last Sunday’s top-of-the-table clash between Sunshine Stars and Dolphins, which was shown live on SuperSport (SS9), the Official Broadcast Partner of the NPL.
Sportsbrandsnigeria.com reliably gathered that live broadcast of matches by SuperSport is one of the reasons that boosted the decision of Robb to partner the NPL.
Interestingly, the match turned out to be good advertisement of the NPL and its partners.
Both teams were at their best and five great goals were scored on match day.
Robb used former Nigerian international, Julius Aghahowa, as celebrity brand ambassador in 2004.
About sportsbrandsnigeria.com
Sportsbrandsnigeria.com has since been recognised as the leading network and resource for brands in the business of sports in Nigeria.
The network is renowned for delivering in-depth editorial content of the highest quality news relating to:
* Sports Marketing
* Events
* Sponsorships
* PR &
* Media in Nigeria's fast evolving sports industry.
It’s driven by the belief that the sports industry is a peculiar business sector worthy of its own analysis, intelligence, trade media and B2B marketing services.
Our ongoing goal at sportsbrandsnigeria.com is to maintain a position of leadership both within the industry and in representing the industry to the larger business community.
In June 2011, Sportsbrandsnigeria.com released the first-ever analysis of Nigeria’s leading football club brands since the introduction of Professional football in 1990.
And in August, Sportsbrandsnigeria.com’s report on Daily Sports Newspapers was the first-ever research conducted.
Sportsbrandsnigeria.com, a property of Razzmatazz Media, is an Official Partner of Nigeria's Premier Sports Industry Awards: "SPORTS BRANDS NIGERIA AWARDS".
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