Friday, October 7, 2011
Samsung leverages Super Eagles sponsorship
9:03 PM | 
Publisher/Editor
Ojeikere Glover Aikhoje
By Ojeikere Aikhoje
www.sportsbrandsnigeria.com
Brands & Marketing:
World's leading consumer electronics brand, Samsung, will begin to leverage its sponsorship of Nigeria’s most supported team, the Super Eagles, with a Man-of-The-Match Award in Saturday’s 2012 African Cup of Nations qualifier against Guinea.
Back in August, the brand sealed a three-year deal with the Super Eagles brand custodian, the Nigeria Football Association (NFA), to become the first "Official Electronic Partner" of the team.
Samsung's strategy is to use the Super Eagles to connect with loyal and dedicated fans across the country.
The brand will offer 3,000 US Dollars (about N475,000) to the Super Eagles player who emerges Man-of-The-Match, on Saturday.
Sportsbrandsnigeria.com learnt that leading Lagos based Sports Agency, Hotsports, has emerged as the activation agency for the brand.
Samsung is well known as a brand that leverages sponsorship properties across the world like the Olympic Games, Africa Cup of Nations, Caf Champions League, Chelsea FC and the IAAF Diamond League amongst others.
About sportsbrandsnigeria.com
Founded by Ojeikere Aikhoje, an astute Sports Brands professional, sportsbrandsnigeria.com has since been recognised as the leading network and resource for brands in the business of sports in Nigeria.
Sportsbrandsnigeria.com is renowned for delivering in-depth editorial content of the highest quality news relating to Sports Marketing, Events, Deals, Sponsorships, PR, Media & Endorsements within the sports industry.
In June 2011, Sportsbrandsnigeria.com released the first-ever analysis of Nigeria’s leading football club brands since the introduction of Professional football in 1990.
And in August, Sportsbrandsnigeria.com report on Daily Sports Newspapers was the first-ever research conducted.
Sportsbrandsnigeria.com, a property of Razzmatazz Media, is one of the Official Partners of the Sports Brands Nigeria Awards: Nigeria's Premier Sports Industry Awards.
www.sportsbrandsnigeria.com
Brands & Marketing:
World's leading consumer electronics brand, Samsung, will begin to leverage its sponsorship of Nigeria’s most supported team, the Super Eagles, with a Man-of-The-Match Award in Saturday’s 2012 African Cup of Nations qualifier against Guinea.
Back in August, the brand sealed a three-year deal with the Super Eagles brand custodian, the Nigeria Football Association (NFA), to become the first "Official Electronic Partner" of the team.
Samsung's strategy is to use the Super Eagles to connect with loyal and dedicated fans across the country.
The brand will offer 3,000 US Dollars (about N475,000) to the Super Eagles player who emerges Man-of-The-Match, on Saturday.
Sportsbrandsnigeria.com learnt that leading Lagos based Sports Agency, Hotsports, has emerged as the activation agency for the brand.
Samsung is well known as a brand that leverages sponsorship properties across the world like the Olympic Games, Africa Cup of Nations, Caf Champions League, Chelsea FC and the IAAF Diamond League amongst others.
About sportsbrandsnigeria.com
Founded by Ojeikere Aikhoje, an astute Sports Brands professional, sportsbrandsnigeria.com has since been recognised as the leading network and resource for brands in the business of sports in Nigeria.
Sportsbrandsnigeria.com is renowned for delivering in-depth editorial content of the highest quality news relating to Sports Marketing, Events, Deals, Sponsorships, PR, Media & Endorsements within the sports industry.
In June 2011, Sportsbrandsnigeria.com released the first-ever analysis of Nigeria’s leading football club brands since the introduction of Professional football in 1990.
And in August, Sportsbrandsnigeria.com report on Daily Sports Newspapers was the first-ever research conducted.
Sportsbrandsnigeria.com, a property of Razzmatazz Media, is one of the Official Partners of the Sports Brands Nigeria Awards: Nigeria's Premier Sports Industry Awards.
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