Sunday, October 2, 2011

Sports Brands Nigeria Awards debut

Outstanding performance across Nigeria’s rapidly evolving Sports
Industry sector is to be recognised for the first time when the Sports
Brands Nigeria Awards (SBNA) is staged in December.

The SBNA is a product of www.sportsbrandsnigeria.com and Razzmatazz Media.

CEO of SBNA, Ojeikere Aikhoje, revealed that the awards have received
a warm welcome within the sports sector, which is hungry for a means
of identifying and rewarding excellence.

“We’re excited that it’s the first of its kind in Nigeria. The SBNA is
a broader range of sports-related endeavour. This is the first-ever
opportunity to celebrate business achievements.

“It’s about celebrating the impact of leading sports brands. This is
the “Oscars of Nigeria’s Sports Market”. It is positioned to be the
most visible and sought-after endorsement of commercial achievement in
sport.

“Over the years, brands have done a lot to boost the sports industry
without getting the desired recognition. This award will ensure that
deserving sports brands are celebrated,” Aikhoje stated.

He added that the SBNA will have a “Hall of Fame” category to honour
individuals who have created the right atmosphere for sports brands to
flourish in Nigeria.

Aikhoje stated that the award categories will be announced later,
while the SBNA official logo will also be unveiled to the sporting
press and industry practitioners.

Partners for the SBNA include: adept creations,
www.sportsbrandsnigeria.com, 27 July Limited (Mega Sports), NEWS OF
THE PEOPLE Magazine and Shengolpixs.com amongst others

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