sportsbrandsnigeria.com

Africa Cup of Nations co-hosts Equatorial Guinea and Gabon were given tough tasks in Saturday's draw for next year's finals.

By Ojeikere Aikhoje
sportsbrandsnigeria.com


Brand Activation


Robb, a brand from the stables of PZ Cussons has started to leverage its sponsorship of Nigeria’s top flight league, the Nigeria Premier League (NPL).

Caf Champions League


Nigerian champions, Enyimba, have lost the chance to contest for the 1.5million Euro Caf Champions League following their elimination on Sunday, by Moroccan side, Wydad Athletic Club.

The Moroccans reached their first-ever Caf Champions League final at the expense of two-time champions Enyimba on a 1-0 on aggregate.

Enyimba lost the first leg semifinal by a lone goal a fortnight ago before playing a goalless draw in front of their fans on match day.

The Nigerians were largely unco-ordinated in the first half as Wydad enjoyed their road trip.

Wydad won the former Africa Champions Club Cup in 1992.

The winners of this competition will pocket a prize money of €1.5 million and also represent the continent at the Fifa Club World Cup in Japan from December 8.


Fifa World Club Cup:


The club has also crashed out in the race for the Fifa World Club Cup, where it could have generated more income.

Winners received $5 million

Second-placed team $4 million

Third-placed team $2.5 million

Fourth-placed team $2 million

Fifth-placed team $1.5 million

Sixth-placed team $1 million

Seventh-placed team received $500,000.

By Ojeikere Aikhoje
www.sportsbrandsnigeria.com


Super Eagles supremo, Samson Siasia


PR

Brand Siasia is facing very tough times following the shambolic performance of Nigeria’s Super Eagles against their Guinean counterparts and the team’s subsequent failure to qualify for the 2012 Africa Cup of Nations.

By Ojeikere Aikhoje
www.sportsbrandsnigeria.com


Agency News/Analysis




Super Eagles captain: Joseph Yobo


The failure of Nigeria’s Super Eagles to qualify for the 2012 Africa Cup of Nations has generated uneasy moments in sports agencies.

Foreign:

Colombian pop sensation Shakira joined forces with Ukraine president Viktor Yanukovych and 60,000 spectators as the covers came off Kiev's troubled Euro 2012 Olympiysky stadium on Saturday in a politically-tinged opening.

By Ojeikere Aikhoje
www.sportsbrandsnigeria.com


All eyes will be on the Super Eagles as the team converges on the Abuja National Stadium for an all-important match against their Guinean counterparts.

By Ojeikere Aikhoje
www.sportsbrandsnigeria.com


Brands & Marketing:




World's leading consumer electronics brand, Samsung, will begin to leverage its sponsorship of Nigeria’s most supported team, the Super Eagles, with a Man-of-The-Match Award in Saturday’s 2012 African Cup of Nations qualifier against Guinea.

Outstanding performance across Nigeria’s rapidly evolving Sports
Industry sector is to be recognised for the first time when the Sports
Brands Nigeria Awards (SBNA) is staged in December.

By Ojeikere Aikhoje
sportsbrandsnigeria.com






History was again on Saturday, October 1, as Nigeria's only Sports Radio 88.9 Brila FM clocked nine years of super service to the nation and world at large.

By Ojeikere Aikhoje




Enyimba will begin their quest for a third Caf Champions League finals appearance on Saturday night, in Casablanca, when they face Moroccan side, Wydad Athletic Club, in the first leg of one of the semifinal.

By Ojeikere Aikhoje
www.sportsbrandsnigeria.com


MTN Football Scholar, a youth program aimed at discovering talents who can combine active football and education at the tertiary level within a scholarship scheme, has debuted in Nigeria.